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The Burke Institute presents

 Designing Effective Questionnaires: A Step by Step Workshop Webinar

This hands-on workshop is designed for individuals who must write or evaluate questionnaires.

Course Description/Agenda

WHAT YOU WILL LEARN

• How to avoid the common pitfalls in writing questionnaires for in-person, phone, web and mobile surveys.
• How to plan and flowchart a questionnaire to guide the overall logic and enhance the survey taking experience.
• How to phrase questions; when to use open-ended and closed-ended questions and how to choose the most appropriate rating, ranking, multiple choice, check-list or other approaches.
• How to phrase difficult questions dealing with memory, knowledge and sensitive subjects and how to measure the importance of product attributes.
• How to administer questionnaires to substantially improve response rates and improve the quality of your results by incorporating some of the industry’s best practices and learnings based on R&D examples and case studies.
• How to bring all the learning together in a team based workshop designing a questionnaire.

WORKSHOP AGENDA

SESSION 1: QUESTIONNAIRE CONSTRUCTION FRAMEWORK

• Pre-work exercise review
• The role of questionnaires
• Common problems in questionnaire construction and administration; basic principles of questionnaire design
• Understanding your role in the process
• Questionnaire construction framework
• Determining data needs and developing an analysis plan

SESSION 2: SELECTING AND RECRUITING SURVEY RESPONDENTS

• Decisions in selecting a sample
• Online panels; achieving a balanced panel; professional panelists
• Non-response error
• A comparison of panel quality (R&D 21 panel providers)
• Inviting sample participants; using incentives; impact of sample size

SESSION 3: ORGANIZING A SURVEY

• Questionnaire construction framework; flowcharting a survey
• Determining question order
• Writing screener questions
• Writing survey instructions and checking the questionnaire
• Pretesting the questionnaire
• Best practices do’s and don’ts

SESSION 4: QUESTIONING SKILLS

• Deciding on the best type of questions to use
• Open-ended vs. closed ended questions
• Online question types
• Issues when writing dichotomous and multiple choice questions
• Exercise fixing flawed questions

SESSION 5: SPECIALIZED QUESTIONS

• History questions: What can consumers remember?
• Asking knowledge questions
• Asking sensitive questions
• Measuring perceptions and attitudes
• Asking about future intentions
• Asking importance: direct and indirect methods

SESSION 6: TYPES OF SCALES

• Understanding different levels of measurement
• Key considerations in scale selection (pros and cons to different scale types including max diff scales)
• Single-item vs. multiple-item scales
• Checklists for choosing the best scales
• Changing rating scales
• Exercise evaluating rating scales

SESSION 7: ADVANCED QUESTIONNAIRE DESIGN ISSUES

• How much attention do respondents pay to survey questions?
• Do obvious trap questions improve data quality?
• Online survey length effects
• Multimode data collection and micro surveys
• Gamification of surveys

SESSION 8: WORKSHOP: CREATING A QUESTIONNAIRE

• A workshop to create a survey from scratch applying everything learned during the program
• Review of workshop
• Final Q&A

More Webinar Information

The Burke Institute Course Summary This hands-on workshop is designed for individuals who must write or evaluate questionnaires. Delivery Method  Virtual Classroom (Live) Who Should Attend Marketing Research Professionals

All Date/Location Information