Burke Institute - The Fine Art of Marketing Research

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Burke Institute Seminars and Training

Burke Institute

Experience our unequalled commitment to excellence by attending one of 20+ highly acclaimed marketing research seminar offerings or combine a group of courses into a unique customized program for your organization.

Since our founding in 1975, Burke Institute has trained more than 70,000 participants from 10,000 companies, in 40 different countries.

 

Company Policies

What are the times for seminars?

All of our seminars start at 8:30 a.m. with a continental breakfast available in the meeting room at 8:00 a.m. The seminars will end at approximately 5:00 p.m., except on the last day which will end closer to 4:30 p.m.

Where will the seminar be held?

All of the seminars are conducted in a major hotel or conference center. A block of sleeping rooms is generally booked in the same hotel at a lower rate. Participants should make their own plans for travel and lodging. Attendees can take advantage of the lower sleeping room rate available in the same hotel where the seminar is conducted or make alternate arrangements. In most cases each hotel is located such that a rental car is not necessary. From the airport to the hotel, a taxi or shuttle works fine. Once in the area where the hotel is situated, there is plenty to do within a short walk or a short cab ride.

Can I get your seminars delivered on-site?

All Burke Institute seminars are available for in-company presentation. One or more staff members of Burke Institute will conduct the seminar at a time and location most convenient to you. A major benefit of the in-house program is the freedom to modify the content of the current seminars to meet the individual company needs. Customization allows the sponsoring company the flexibility to emphasize the most relevant issues and to minimize those not as relevant. There is also the very real benefit of having everyone exposed to the same material at the same time. The in-house seminar program also provides substantial cost savings in registration fees as well as participant travel costs. The actual savings are typically 30 - 50% of the cost of attending regularly scheduled seminars and depend on the number of participants and the length of the seminars.

How far in advance do I need to register for a seminar or conference?

While we can accept registrations up to the day before the seminar starts (provided that there is still space available), we encourage you to register as soon as you are reasonably comfortable that the seminar will work into your schedule. We have no penalties or cancellations fees, so there is no risk for you to register early.

How do I pay for a seminar?

When we receive your registration, we will mail a confirmation packet to you approximately six weeks before the seminar. If you are registering for a seminar less than six weeks away, we will mail the confirmation packet immediately. This packet will include information on where the seminar is being held, the detailed course outline and the invoice. You may wait until you receive the invoice to begin the payment process.

You may also submit credit card information online when you register. If you choose to pay via credit card, please note that we will not process the payment until the second day of the seminar. At the time of processing, we will mail the receipt to you.

For international attendees, information on the payment process will be sent to you upon submission of your registration information.

Can I send someone else in my place if I can’t attend?

Sending a substitute in your place is fine. Just let us know the name of the person who will be attending in your place so that we can have the proper materials prepared.

What if I register for a seminar and later need to cancel?

We have no penalties or cancellations fees. As soon as you know that you will be unable to attend, please contact us so that we can open up a seat for someone else in the seminar. At that point, we will be glad to transfer your registration to another session or refund your payment in full.

Will I receive any materials at the seminar?

You will receive a seminar binder specifically prepared for your seminar. You will want to be sure to leave enough room in your luggage to accommodate this binder.

Is lunch provided?

Lunch and dinner are on your own. There are generally restaurants in the hotel or within a short walking distance. A continental breakfast is available each morning of the seminar.

What should I wear?

Corporate casual business wear is appropriate and a light jacket or sweater is recommended--some meeting rooms tend to be cool.

Is there any pre-work before I attend the seminar?

There is no pre-work required before attending any of the seminars.

Are continuing education credits available?

All Burke Institute seminars are authorized to receive Continuing Education Units (CEU) in conformance with guidelines established by the National Task Force on the Continuing Education Unit.

Burke Institute seminars are also approved for Professional Researcher Certification (PRC) through the Marketing Research Association (MRA).

Burke Institute reserves the right to make changes in programs and speakers, or to cancel programs if enrollment criteria are not met or when conditions beyond its control prevail. Every effort will be made to contact each enrollee if a program is canceled. If a program is not held for any reason, Burke Institute's liability is limited to the refund of the program fee only.

 

Discounts Available

Does Burke Institute offer a team discount if I register multiple people?

How to Qualify: Have 4 people from the same company attend the same course and only pay for 3. The 4th person can attend at no charge. All attendees must attend the same course, at the same time in the same location. This offer may not be combined with other offers nor may it be spread out over different sessions during the year. The Team Fee is subject to enrollment availability. (The Focus Group Moderator Training and Specialized Moderator Skills for Qualitative Research Applications seminars are excluded from this offer.)

Is there a discount for attending more than one Burke Institute seminar in the same week?

An individual registering for two consecutive seminars during the same week in the same city may deduct $200 from the second seminar. Qualifying consecutive events are identified on the event descriptions.

Does Burke Institute offer a discount for an individual attending multiple seminars?

Burke Institute offers Individual Pass Programs with 3, 6, and 12 month options. Pay one flat fee per person and attend as many Burke Institute US based seminars as you want during the designated timeframe. You can save thousands of dollars over the course of a year.

3 Month Fee: $6,000
6 Month Fee: $8,000
12 Month Fee: $9,500

Saving programs cannot be combined with one another. We will be happy to work with you to set up the best program to meet your budget and needs.

Training Offered

 

Public Schedule Instructor-Led Seminars

MARKETING Seminars
Advertising Research
Applications of Marketing Research
Customer Satisfaction and Loyalty Research: Managing, Measuring, Analyzing and Interpreting
Data Analysis For Marketing Research: The Fundamentals
Designing Effective Questionnaires: A Step by Step Workshop
Focus Group Moderator Training
Forecasting Models for Customer Behavior and Lifetime Value
Linking Customer, Employee and Process Data to Drive Profitability
Market Segmentation and Positioning Research
New Product Research: Laying The Foundation For New Product Success
Online Research Best Practices and Innovations
Practical Conjoint Analysis And Discrete Choice Modeling
Practical Marketing Research
Practical Multivariate Analysis
Qualitative Technology Workshop: Recording, Reporting and Delivering
Specialized Moderator Skills for Qualitative Research Applications
Tools & Techniques of Data Analysis
Writing and Presenting Actionable Marketing Research Reports

 

In-House / On-Site Training Classes

MARKETING Seminars
Advertising Research
Applications of Marketing Research
Customer Satisfaction and Loyalty Research: Managing, Measuring, Analyzing and Interpreting
Data Analysis For Marketing Research: The Fundamentals
Designing Effective Questionnaires: A Step by Step Workshop
Focus Group Moderator Training
Forecasting Models for Customer Behavior and Lifetime Value
Linking Customer, Employee and Process Data to Drive Profitability
Market Segmentation and Positioning Research
New Product Research: Laying The Foundation For New Product Success
Online Research Best Practices and Innovations
Practical Conjoint Analysis And Discrete Choice Modeling
Practical Marketing Research
Practical Multivariate Analysis
Qualitative Technology Workshop: Recording, Reporting and Delivering
Specialized Moderator Skills for Qualitative Research Applications
Tools & Techniques of Data Analysis
Writing and Presenting Actionable Marketing Research Reports

 


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