|
We are real-world, hands-on, "this-is-how-you-do-it", intense media buying instruction benefiting the novice as well as the pros. From the basics to the tricks of the trade, every important facet of media buying -- understanding and analyzing research, evaluating each medium/station/publication, hard-nosed negotiating techniques, obtaining value-added merchandising, reading the audits, and posting buys -- is all unequivocally included in this 4 1/2-day media buying course touring approximately 40 cities throughout the United States each year. Our media buying course is designed to help media buyers and planners, marketing directors, account executives and media sales reps understand the media buying process. Our classes are small, by design, so each student gets the benefit of personal instructions from seasoned, savvy, media pros as well as informative class interaction. Because seating is limited, we recommend early registration.
What type of payments do you accept?
We accept Visa, MasterCard, American Express, company checks and money orders, personal checks accepted.
How big are the classes?
Generally under 20 people per day, by design. The classes are fast-paced, intense and intimate.
What is the due date for payment?
Payment is due 10 business days prior to Day One of the scheduled class.
What's the difference between the classes and Media Tutor©?
Obviously, when taking the class, students have the advantage of personal attention from an Instructor, and the opportunity to ask questions. Media Tutor© is a class (which covers the same content) on DVD for those who are unable to attend a class.
Where are the classes held in each city?
This varies from city to city. You will be informed via your Invoice/Confirmation where the class will be held. Usually, they are held in a hotel conference room.
What if we need media buying training suited specifically to our company's needs?
Media Buying Academy can tailor, to an extent, the curriculum to cover your
company's needs for an On-Site Presentation. View the On-Site option for the
class and fill out the short information form, and one of our advisors will
contact you.
What is the cancellation policy?
MBA Cancellation/Transfer Policy: Qualified substitutes for confirmed registrations can be accommodated prior to the program start date with written notice and will incur no fee for substitution. Cancellations made within 15-30 calendar days of the start date will incur a fee equal to 50% of the published fee structure; cancellations made within 14 days of the start date will incur a fee equal to 100% of the published fee structure. “No-Shows” will be billed. Withdrawals on or after the first day of a program are subject to forfeiture of the total fee structure. All transfers made within 15-30 calendar days of the start date will incur a $500 transfer fee. One transfer per registrant to a subsequent offering within six months is allowed. Transfer requests received 8-15 days prior to the start date will incur a fee equal to 50% of the published fee structure and a $500 transfer fee. No transfers can be made 7 or fewer days until the beginning of the class. Substitutes can attend with written notice to MBA. A transfer request followed by a subsequent cancellation will be subject to the applicable cancellation fees noted above.
Seating is limited. We strongly recommend reserving early for the class of your choice.
Early Registration Discount applies if you register 20 days or more before class begins.
Book in 2008 for our 2009 schedule and receive 2008 rates.
|
