Media Planning & Buying Seminars - 4 modules each a half-day On-Site Training
These seminars are designed to teach the fundamentals of the media planning and buying process. All major forms of media are covered, including the Internet.
This program for advertisers, media sales reps, ad agencies
and media agencies is designed to teach the fundamentals of the media planning
and buying process. All major forms of media are covered, including the
Internet. Our 4 module Media Planning & Buying Seminar is scheduled over 2 days.
While the modules are intended to be taken in sequence, if you have some
familiarity with media terms & concepts as well as a pretty solid understanding
of each major medium, feel free to take them in whatever order you like.
Module #1 - Media Terms & Concepts
Module #2 - Media Profiles
Module #3 - Media Plan Development/The Media Selection Process
Module #4 - Media Buying
What People Are Saying About Paragon Media Seminars...
“Great seminar. This is a must-take class for anyone on the client side.”
Sr. Advertising & Media Manager
“Excellent program to assist advertisers in developing salient strategies
to achieve goals. Will definitely improve agency/client effectiveness in
executing strategies that are targeted appropriately and ultimately reduce
Regional Sales Manager
Subaru of America
“I feel I will do a much better job monitoring my agencies media buys and help my franchisees spend their money more effectively as well.”
Field Marketing Leader
Yum Brands (A&W & Long John Silver's Restaurants)
“Instructor was great! She communicates and answers questions with great clarity. Very resourceful. She was born to teach.”
Tribune Media Net
““This was an excellent class. I thought our presenter was very knowledgeable and I liked that we had case studies/exercises where we could apply what we learned to solidify our understanding of the training.”
"This was exactly what I was seeking to help educate myself in terms, buying logic, etc., being someone who oversees the agency and buyers."
Marketing Services Manager
Papa Gino's Inc.
“Super fantastic job - very fluid, dynamic program and presentation style."
“Excellent content and well delivered by speaker. Would recommend to other peers in communications."
Manager Marketing Communications
“This was incredibly helpful and relevant to my new role. The instructor really understands media (all forms)."
Manager, Field Marketing
"I came to this seminar with a very limited insight into the media business. I'm leaving feeling much more confident, knowledgeable and capable as an advertising sales rep."
"This was a great seminar that provided enough information both at a base level of learning and for a higher level of education. I was very impressed with the amount of quality information and the process in which it was shared."
Sargento Foods, Inc.
"Great job. Time/money well spent."
Senior Marketing Manager
"Instructor was very knowledgeable and had a great and simple way of communicating complex subjects. Real-life anecdotes were great."
Media Relations Manager
California Pacific Medical Center
"Very thorough. Appreciate very much all the viewpoints offered; client-media planner-buyer."
Media Networks Inc.
"Instructor did a great job in presenting not only the terms but provided specific examples in media planning. The training was tremendously valuable to my national team."
Adelphia Media Services
"An 11 (out of 10) overall!"
"I thought the class was very educational and well worth my time and will benefit my understanding of the media world."
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