Fundamentals of Marketing: Your Action Plan for Success
The Canadian Management Centre (CMC)
Delivery Method
Seminar
Target Audience
Individuals new to marketing and those who work closely with marketing departments. Anyone who seeks a better understanding of marketing objectives, strategies and plans.
Summary
This intensive three-day seminar gives you the hands on tools, techniques and skills you need to create and implement marketing strategy designed to achieve competitive advantage.
Description/Agenda
What does it take to gain a competitive advantage?
Are you responsible for marketing but need to understand more about the
marketing process? This intensive three-day seminar gives you the hands on
tools, techniques and skills you need to create and implement marketing strategy
designed to achieve competitive advantage.
LEARNING OBJECTIVES
- Apply marketing principles and practices to compete successfully in
the contemporary business environment
- Explain the “why” and “how” behind fundamental marketing practices
- Conduct structured analyses with new tools and techniques
- Write effective positioning statements
- Understand the elements of the marketing mix
- Create marketing plans that provide high customer value
COURSE BENEFITS
- Create successful marketing campaigns geared to your target market
- Increase your impact on the business bottom line
- Gain marketing expertise and knowledge
- Build a strong marketing team
COURSE FEATURES
- Simulation activities to help transfer learned skills and behaviour
to the working world
- Structured case study(ies) to apply learning in groups
- Hands-on activities engage participants in demonstrating skills
- Worksheets and exercises to enhance participation and learning
ACCREDITATION
18 PDUs
RIBO Credits: Management 18 hours
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