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Graphic Design Basics for Non-Designers Webinar

This LIVE online workshop provides you with a working knowledge of practical design strategies, techniques and tips that will go a long way to making anything you create visually appealing and more likely to achieve results.

Course Description/Agenda

Today, with affordable DIY layout and design software plentiful — and with the growing prevalence of digital marketing, social posts, blogs and Facebook ads — people without formal training are taking on more design tasks than ever.

But having a computer with desktop publishing abilities doesn’t make you a designer. If you find yourself in a position of designing for your organization, do yourself a favor and get familiar with the fundamentals of good design.

Graphic Design Basics for Non-Designers provides you with a working knowledge of practical design strategies, techniques and tips that will go a long way to making anything you create visually appealing and more likely to achieve results.

What You Will Learn

Produce visually appealing flyers, brochures, social posts, ads and more
Become familiar with the basics of good content design
Use graphic elements to attract attention without detracting from the message
Ensure all elements of your design are in harmony
Create your own eye-catching designs with the free version of Canva®

Workshop Agenda

Program time: 3 hours

Session 1: What’s Your Plan?

Lay a solid foundation for every document you produce
Know what questions you need to ask before you begin
Identify your target audience
Align your design with your purpose
Produce targeted documents or publications that spur action

Session 2: The Building Blocks of Great Design

Create a flow and balance that guides the reader through your document
Select and appropriately use color, photos, charts, graphics and more
Understand the factors to consider when choosing a typeface
Apply design techniques that support your content’s purpose
Increase readability using headlines, subheads and other key elements

Session 3: Using Canva® to Create and Publish Engaging Content

Know how to choose and customize a template
Build a template from scratch
Collaborate with others on any design project
Create and share professional-looking content
Create eye-catching design with the free version of Canva

More Webinar Information

SkillPath Seminars
Course Summary	This LIVE online workshop provides you with a working knowledge of practical design strategies, techniques and tips that will go a long way to making anything you create visually appealing and more likely to achieve results.
Delivery Method	Virtual Classroom (Live)
Who Should Attend	Anyone who needs to know the basics of graphic design