Webinars > All MARKETING Categories > Internet/Social Media Marketing Webinars SkillPath Seminars presents
Social Media Marketing Webinar
So whether you're a complete newbie or a social marketing veteran, this two-day course has all the information you need to take your social media efforts to the next level and generate real results!
Course Description/Agenda It’s
everywhere you look. Just about everyone —
including your grandmother — is Tweeting, posting photos on
Instagram® and updating statuses on Facebook®. It’s changed how
people connect with one another, and that means old marketing
tactics aren’t as effective as they once were.
But jumping
into social media without
a plan can be worse than zero online presence.
Organizations
that are effectively using social media have one thing in common:
They have a clearly defined plan. They know what they want to
achieve from their efforts, which tools work best for their needs
and how to get results.
So whether
you’re a complete newbie or a social marketing veteran, this
two-day course has all the information you need to take your
social media efforts to the next level and generate real results!
Enroll today.
What You
Will Learn
- How to determine
your social media goals and
develop a plan to reach them
- Identify which social media
platforms will work for you
- Dos and don’ts to maximize your online
presence
- Grow your social media
following — with real followers, not bots
- And much more!
WORKSHOP
AGENDA
Program
time: 3 hours each day (6 hours total)
DAY 1: The
Basics of Social Media
Session
1: Social Media: An Introduction
- What is social media? Why is
it important?
- Who is using social media and
why
- Social media vs. traditional
marketing
- Your organizational brand and
social media marketing
Session
2: What Makes a Good Social Media Campaign
- Developing goals for your
social media campaign
- Implementing a plan that works
for you
- Using social media as a
customer service tool
- Creating a social media
campaign that suits your needs
- Determining your target market
Session
3: Social Media Platforms — Choosing the Right One for Your
Needs
- The giants — Facebook® and
Twitter®
- Other players — LinkedIn® and
YouTube®
- The visual platforms —
Pinterest®, Instagram®, Snapchat® and more
- Daily deals and check-ins —
Groupon and other location-based options
- Blogging, podcasts and how
they fit in with your social media plans
- Tools to help manage your
campaign
Session
4: How Success Is Measured
- Metrics — what to
look for to measure impact
- Different tools to measure
your influence
- ROI — the numbers
that really matter
- Fans, likes, page views,
Tweets and more: different ways to measure success
Session
5: Finding Your Voice
- Creating compelling content
that will encourage followers
- Key words — how to
use them the right way
- Simple ways to come across as
authentic
- Easy ways to gain brand
legitimacy
DAY 2:
Using Social Media Like a Pro
Session
1: Increasing Your Reach and Engagement
- How often to
post — strategies for finding what works for you
- Paid media, pay-per-click ads
and paying for followers—a good idea?
- Developing timing, target and
tone
- Strategies for creating and
maintaining a conversation
- Building a thriving
community — a how-to
Session
2: Best Practices to Help You Maximize Impact
- Connecting, amplifying and
maintaining your social media presence
- Monitoring your campaign
— how much time should you spend?
- Protecting your brand and
preventing damage
- Going viral — the rules have
changed
- Turning your social media
followers into paying customers
- Mistakes to avoid…what not to do
Session
3: Managing Your On-Line Reputation
- Why it pays to be likable
- Strategies for increasing user
engagement — likes, comments, retweets and more
- The best way to handle
criticism — respond or ignore?
- How to turn negatives into
positives
Session
4: Case Studies From Successful Social Media Campaigns
- How great organizations use
social media
- Handling negativity — examples
of dos and don’ts
- Social media strategy: small
business vs big brands
Session
5: Applying What You’ve Learned
- Reviewing what you’ve learned
- Determining how to apply your
new knowledge for maximum impact
- How to generate and maintain
your social media momentum
More Webinar Information |
SkillPath Seminars
|
Course Summary |
So whether you're a complete newbie or a social marketing veteran, this two-day course has all the information you need to take your social media efforts to the next level and generate real results! |
Delivery
Method |
Virtual Classroom (Live) |
Who Should Attend |
Digital Marketers, marketing professionals who want to take advantage of digital marketing |
|
|