Webinars > All MARKETING Categories > Internet/Social Media Marketing Webinars SkillPath Seminars presents
Two-Day Digital Marketing Boot Camp Webinar
This workshop shows you how to build an effective digital marketing strategy and increase your visibility in an extremely competitive landscape.
Course Description/Agenda Times have
changed. The traditional marketing methods are rapidly becoming
outdated and, sometimes, obsolete. Today’s ever-changing digital
world presents new opportunities (and challenges) to effectively
target prospective and current customers.
With PPC,
SEO, email, social marketing, retargeting, Google Analytics and
more—it can seem overwhelming. If you’re like most marketers,
you’ve been living and learning through the school of hard knocks.
With a
strategic online digital marketing plan, you can keep your
organization ahead of the game—without the stressful cost of
learning by trial and error. Digital Marketing Boot Camp shows you how to
build an effective digital marketing strategy and increase your
visibility in an extremely competitive landscape. We’ll show you
how to reach your target audience online and interact with them in
a more hands-on, integrated approach than ever before.
Get the
solutions and real-world strategies you need to take control of
digital platforms and make them work successfully for your
organization. Your campaigns will be more accessible. They will be
more targeted. And most of all, they will increase your overall
ROI. Register today.
What You
Will Learn
- What social media sites give
you the most marketing traction and how to use them
- How to create appropriate and
relevant content
- Successful techniques to
engage mobile users
- Ways to refine new strategies
while fine-tuning your existing plans
- And much more!
WORKSHOP AGENDA
Program
time: 3 hours each day (6 hours total)
DAY 1
Session 1: Digital Marketing Review
- A refresher on digital
marketing channels
- The difference between
traditional marketing, digital marketing, content marketing and
social media marketing and how to blend them for a cohesive
campaign
- Using Engagement Engineering
with your digital strategies
- Digital marketing lessons from
the innovators and how you can get a great return on your
involvement
Session 2: Crafting a Digital Marketing
Strategy
- The how-to’s of creating a
digital marketing strategy
- A simple one-page plan that
will get you started
- Learn a simple equation to
help you draft multiple digital strategies across all your
digital channels
- Learn ways to identify and
achieve your top goals: Brand awareness, lead generation, sales,
customer retention, upselling/cross-selling
- Easily refine new and existing
strategies
Session 3: Auditing Your Strategies for
Impact
- Performing a digital marketing
audit
- Your content audit: Sort, tag,
store and share your best content
- Performing a team audit:
Define the team and their tasks with an easy-to-read chart that
will make delegating simple
- Your CIO (chief information
officer): His or her role and responsibilities
Session 4: Using Content and Social
Marketing in Your Digital Marketing
- Creating content: How to
curate content and the tools that simplify the process
- Your team, content
collaboration and the social channels designed to help you work
together
- Social listening: Why it’s
important and how to use it to create needs-based content
- A Follow Chart: A simple tool
to help you monitor your key industry players
- Balancing your
publishing/production/posting schedule for maximum impact
- Hashtags: What they are and
how to use them to create a cohesive online presence
- Don’t create new content until
you’ve utilized the old—use the three Rs: Repurpose, repackage
and redeliver
- How to use visual marketing
(pictures and videos) to build your online digital brand
DAY 2
Session 1: Key Digital Marketing Tactics
That Drive Results
- Mobile marketing: Learn the
must-have mindset you need to succeed in the digital world
- Engage your mobile users with
location-based ad targeting
- How to increase the open rate
and effectiveness of your email campaigns
- Tips and tricks for turning
email subscribers into social fans
- Text messaging: Keep your
products on the top of people’s minds with SMS and MMS, text and
multimedia messaging
- Discover the natural link
between mobile, your Web site and lead generation
- The path to success: Create a
flowchart that maps out the sales funnel to your information
- Sample campaigns: Winners,
losers and campaigns to model
Session 2: Digital Media Optimization
- The art and science of digital
media optimization
- An in-depth look at search
engines: Who are they, what are they and how do you write for
them?
- How to use SEO to drive
traffic to your Web site and social media channels
- Social media optimization:
Which social media sites give you the most marketing traction?
- An in-depth look at the major
digital marketing channels: Email, Web sites and pay-per-click
- Online tools to make your team
less stressed and more productive
- Segmentation strategies for
digital marketing—made easy
- Understanding retargeting and
display ads, including benchmarks and dos and don’ts
- Using channels—and hashtags—to
build a social community
- Cross-promotion strategies
that achieve your goals
- The anatomy of a successful
post: An evaluation chart on the effectiveness of your posts
Session 3: Understanding Your Numbers:
Tracking and Trending
- A review of privacy
legislation and how it impacts your efforts
- Delve into Google Analytics™
to better understand which posts and pages are resonating with
your audience
- Understanding cookies and
their impact on digital marketing
- Your numbers now and how
increasing them will generate more social capital
- Web 1.0, 2.0 and 3.0: Learn
what’s on the way out … and in!
- The new ROI: How to measure
Return on Involvement
More Webinar Information |
SkillPath Seminars
|
Course Summary |
This workshop shows you how to build an effective digital marketing strategy and increase your visibility in an extremely competitive landscape. |
Delivery
Method |
Virtual Classroom (Live) |
Who Should Attend |
Digital Marketers, marketing professionals who want to take advantage of digital marketing |
|
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Availability
Select a date from the list at the bottom of the page for specific information about that class.
Other Information
Virtual Classroom (Live) |
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