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The Two-Day Copywriter's Workshop Webinar

Learn how to create killer copy for both traditional and e-copy marketing

Course Description/Agenda

Learn how to create killer copy for both traditional and e-copy marketing

All the fancy graphics and eye-catching layouts in the world won’t help your marketing pieces without one key ingredient: Powerful copy that makes your reader crave the product or service you’re selling or promoting.

That’s why we’re inviting you to this invigorating, inspirational and eye-opening seminar. It’s two days packed with copywriting how-tos ... cutting-edge, attention-grabbing techniques ... successful strategies for selling your message ... and proven tips for overcoming the most infuriating challenges that copywriters face every day—no matter if your message is a 140-character tweet or an eight-page sales letter.

Plus, you’ll have the opportunity to practice what you’ve learned before you head back to the keyboard for your next project. So bring your questions ... we’re positively sure you’ll find the answers here!

The chance for you to immerse yourself in two entertaining and jam-packed days of discussing and dissecting the craft of copywriting doesn’t come around often. Don’t put it off—register today and start writing better copy than you ever imagined!

What You Will Learn

Effective targeting techniques that zero in on your audience
Creating powerful headlines and tag lines that grab attention
How to make your benefit bullets short, snappy and full of reasons for your customer to buy
Tips to keep you from falling in love with your creativity (at the expense of the sale)
Plus—how to "audit" the true effectiveness of failed marketing pieces ... and more

WORKSHOP AGENDA

Program time: 3 hours each day (6 hours total)

DAY 1

Session 1: Writing to Your Audience Every Time

Effective targeting techniques that zero in on your audience
Picking out the most compelling benefits of your product
Identifying what motivates your audience
How to instantly touch those emotional "hot spots" that get you in good with the reader
Why content marketers must learn how to tell a good story—and why so many are bad at it
Proven and practical methods of increasing credibility for prospective customers

Session 2: Copywriting Commandments That Every Great Writer Needs to Know

How to pick hot words and phrases that add to your sell—not detract from it
Know your features ... sell their benefits—and how to always figure this out
Creating powerful headlines and tag lines that grab attention
Opening lines that keep your customers reading further
Copywriting rules for social media that you absolutely cannot break
Tips for breathing life into dry, technical or detailed information

Session 3: The Short Course on Copywriting Mechanics, Structure and Grammar

Grammar rules that your fourth-grade teacher would be shocked to see you break ... but break them anyway
How to talk one-to-one in a marketing effort that reaches millions of people
Powerful punctuation: How to use ellipses, bullets, and commas for maximum effect
Using alliteration and repetition properly without coming off as cheesy
Imagery—the power of painting a picture with your words
How to make your benefit bullets short, snappy and full of reasons for your customer to buy

DAY 2

Session 1: Avoiding and Overcoming Common Copywriting Headaches and Mistakes

How to combat wordiness and keep the content sharp
Tips to keep you from falling in love with your creativity (at the expense of the sale)
Are your promises big enough—or too big? Techniques that’ll keep your copy from straying over the top
Walking the tightrope of writing humorous copy
How to get the ideas flowing when you’re stuck
The Top 10 Copywriting Mistakes that kill your message, blow your sale and drive copy editors nuts

Session 2: Writing Copy for Different Media

Anatomy of a great ad no matter what media you work in
How to grab your customers’ attention in 5 seconds or less when they’re turbo-surfing the Web
Tips on handling multiple media
The qualities of an effective "P.S." that transform it to a powerful deal closer
Fundamentals of Web and content marketing ... copy rules for new media
Copywriting for visual impact

Session 3: More Techniques Guaranteed to Take Your Copy to the Next Level

Keys to building customer trust in your copy
When, where and how to use testimonials
USP—what it is and how to make sure that your special promise is big enough
Ways to dramatize offerings for greater appeal
Storytelling techniques every great content marketer knows
Testing your copy: What, when, how and why you test

More Webinar Information

SkillPath Seminars
Course Summary	Learn how to create killer copy for both traditional and e-copy marketing
Delivery Method	Virtual Classroom (Live)
Who Should Attend	Marketing pros, advertrsing pros, or anyone who must write copy for his/her organization.