Webinars > All BUSINESS SKILLS Categories > Writing Skills Webinars SkillPath Seminars presents
Business Writing and Grammar Skills Made Easy and Fun! Webinar
Gain dozens of field-tested strategies relied on by today's most effective business writers. Learn how to present your ideas clearly and persuasively ... select words that fit your meaning ... spot misused verbs, pronouns and punctuation ... avoid communication misfires ... and much, much more.
Course Description/Agenda Gain dozens of field-tested strategies relied on by today’s most
effective business writers. Learn how to present your ideas
clearly and persuasively ... select words that fit your meaning ...
spot misused verbs, pronouns and punctuation ... avoid communication
misfires ... and much, much more.
What You Will Learn
- The "pre-writing" technique
that’ll have the words flowing effortlessly!
- How to know if your paragraphs
are in a confusing, illogical order ... and the best way to fix
the problem
- How to avoid the trap of wordy
opening paragraphs that leave the readers wondering "Huh?"
- The 12 most damaging blunders
in business writing—sidestep these at all costs
- And much more!
WORKSHOP AGENDA
Program
time: 3 hours each day (6 hours total)
DAY 1
Session 1: Getting started: Transforming a
blank page into a bold message
- Freewriting: What it is and
how to use it to produce a great first draft in half the time
- Are your paragraphs in a
confusing, illogical order? Here’s how to tell and how to fix
the problem
- Great words and phrases for
linking paragraphs together so your readers don’t have to
stumble through your document
- How to guard against the
deadly mistake of leaving important points out because you’re so
focused on the little stuff
Session 2: Understanding the ground rules
- Take the confidential Writer’s
Discovery Analysis to identify areas you want to polish
- Understand how business
writing is uniquely different from other types of writing
- Discover your natural
style—it’s the key to reader-friendly, interesting writing
- How to "do your
homework"—you’ll be amazed at how effortlessly the words flow
after that
- Put the "Know Thy Reader"
commandment into practice and double the impact of your message
Session 3: Perfecting your grammar and
usage skills
- The most troublesome words in
business and how to erase any uncertainty about using them
- When a personal, casual style
is important—never underestimate the power of contractions
- A concise refresher on how to
correctly use verb tenses, subject-verb patterns and pronouns
and their antecedents
- The "best-of-the-best" desktop
references you’ll want at your fingertips for quick answers
- Ensure or insure? Affect or
effect? Making the right choice between confusing words like
these just became a whole lot easier!
- When it’s okay to bend the
"rules" to make your point clearly
- Are abbreviations and acronyms
really proper in business writing? This insight will shed light
on the issue
- The unwritten rules about the
appropriate and inappropriate use of jargon
- BONUS: A handy reference list
of conjugations for 120 irregular verbs!
Session 4: Avoiding embarrassing mistakes
- Can’t remember if the
punctuation goes inside or outside the quotation marks? Here’s
how to avoid this pitfall
- Follow this widely accepted
guideline for when to spell out numbers and when to use figures
- Avoid these blunders when
using apostrophes—they scream "Rookie!"
- When adding hyphens, dashes
and other marks for emphasis ... know when you’ve gone overboard
- To capitalize or not to
capitalize? These tips will eliminate any question
- A refreshing overview of how
to use punctuation marks correctly every time
- Your guide to international
correspondence—follow this to the letter to ensure you put your
best foot forward
Session 5: Spelling every word correctly
every time
- An intriguing spelling
technique that many national spelling champs secretly rely on
- How to stop having to look up
the same word in the dictionary over and over
- Prefixes and suffixes made
easy
- How to take the confusion out
of pluralizing letters, abbreviations and numbers
- DANGER: If you think your
spell-checker takes the place of the human eye, you’re asking
for trouble
DAY 2
Session 1: Grabbing your reader’s
attention with powerful openings and closings
- The "bible" on how to write
openings that reel readers in
- How to construct a closing so
action-oriented it’s like a shot of adrenaline to your reader
- Real-world insight into humor
and when—if ever—it should be used in business
- How to avoid the trap of wordy
opening paragraphs that leave the reader wondering "Huh?"
- Tough but necessary questions
to ask yourself after you’ve written the opening paragraph
Session 2: Persuading, influencing and
convincing for results
- Super techniques that give you
powerful psychological leverage over your reader
- The proven connection between
the use of personal pronouns and the results your business
writing gets
- Undeniably effective tips for
winning the reader over to your way of thinking
- How to make a strong and
logical written argument without coming across like a bulldozer
- Stop! If you want to avoid a
negative reaction from the reader, take this precautionary step
Session 3: Projecting credibility and
professionalism
- The 12 most damaging blunders
in business writing—sidestep these at all costs
- How to curb the use of
worn-out business clichés and what to say instead
- Hard-and-fast rules when
working with a team on a writing project
- How to develop a sixth sense
for damaging, biased and sexist language so you can make
absolutely sure your writing is "clean"
- Get a firm grip on how to
deliver bad news in writing—without a doubt, you will need this
someday
Session 4: Expanding your professional
skills
- EXCLUSIVE: How to choose a
style manual that works for your organization
- Just released! The latest,
most professional business writing formats ... for letters, memos,
proposals, reports and more
- A crash course in building
winning business proposals
- How to write memos and e-mail
that today’s busy professional can digest in 60 seconds or less
- Field-tested letter-writing
techniques that pay off in 3 big ways
- Don’t miss a single one of
these 6 elements when writing a report ... they’re all essential!
- Straight from the mouths of
direct mail pros: Creating sales letters that bring in the
orders
- How to write a press release
that gets glowing coverage your company president will thank you
for
- The art of writing crisp,
clear instructions
Session 5: Editing and proofreading like
the pros
- 4 amazing proofreading secrets
that will automatically push your accuracy rate to 99%—or higher
- Editing and proofreading
symbols the pros use to simplify and speed up the revision
process
- Relax ... this team approach
takes the fear out of proofing technical or financial data
- How to proofread quickly and
accurately under pressure
- How to shut out phones, voices
and other distractions when proofing in a busy office (It’s like
sitting in an airtight bubble!)
- Catching typographical
errors—yes, it’s tricky, but these tips will help shine the
spotlight on them
- Keep your sanity with this
proofreader’s checklist that ensures perfection down to the very
last detail
- Proofreading a foreign
language? Here are helpful rules that will calm your nerves
- How to do a final "sanity
check" before your document goes out the door so you can sleep
like a baby that night
- Editing techniques that will
work miracles on your document
More Webinar Information |
SkillPath Seminars
|
Course Summary |
Gain dozens of field-tested strategies relied on by today's most effective business writers. Learn how to present your ideas clearly and persuasively ... select words that fit your meaning ... spot misused verbs, pronouns and punctuation ... avoid communication misfires ... and much, much more. |
Delivery
Method |
Virtual Classroom (Live) |
Who Should Attend |
Workplace professionals |
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