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The Social Media Marketing Conference Webinar
If it seems like nearly every business on the planet is connecting with fans on Facebook, Tweeting, uploading videos on YouTube and getting LinkedIn - except you - you're not alone.
Course Description/Agenda If it
seems like nearly every business on the planet is connecting with
fans on Facebook, Tweeting, uploading videos on YouTube and
getting LinkedIn - except you - you’re not alone. Many organizations
who haven’t gone "social" yet are feeling the same way, scratching
their heads and wondering: Are businesses really making money
using social media? Can my business still get in on the action—and
the profits?
The
businesses that are making money set goals and objectives, follow
a plan, choose and use the best tools, carefully monitor their
results and faithfully measure their ROI. In other words, there
are a lot of things you’ll need to get up to speed on to not only
get started with social media, but be successful. And the exciting Social Media Marketing
Conference is
the one place you can learn it all.
What You
Will Learn
- How to make social media
"connect" for your business
- New tools and new ways to grow
your business you may not have thought of
- How to define your strategy
and create your plan before taking the plunge into social media
- The most common mistakes being
made—spot them on the horizon and take a detour
- And much more!
CONFERENCE AGENDA
Program
time: 3 hours
TRACK 1
Session 1: Show me the money: How social
media actually pays off
- The truth about who’s using
social media networks and tools to market—and why
- 10 proven ways even companies
with tiny budgets and few employees can profit
- How to reframe your thinking
about social media and shape it into what you need for your
business
- Why it’s a mistake to think
social media is just for business-to-consumer companies
- What social marketing can do
for you that traditional marketing can’t
Session 2: The key to social media
success: Getting off to a good start
- Know what you hope to achieve
before you begin
- A handy tool kit for launching
a winning social media campaign
- How to accurately predict how
much time you’ll need to invest
- Why the best social marketers
know their target market inside and out
- The importance of a
well-thought-out strategy to get you where you want to be
- Getting buy-in from
higher-ups—especially those who think it’s all nonsense
Session 3: Facebook, YouTube, Twitter:
Choosing the right platform for your business
- 3 specific goals you can’t
afford to lose sight of when choosing a platform
- The most popular business
platforms and what really makes them work
- Other not-so-obvious platforms
you may not know about, but should
- The first 3 questions to ask
when choosing a platform
- Want to gain traction and
build momentum? How to choose and use multiple platforms
Session 4: Measuring what’s really
important—your return on investment
- The most important social
media metric of all
- What can—and should—you
measure? The number of fans, page views, Tweets, social
bookmarks?
- How not to get caught off
guard by these measurement roadblocks
- Using analytics to better
understand your ROI and make better decisions
- A look at monitoring tools and
how they can simplify the job
Session 5: Success stories: What the best
social marketers do better than the rest
- A close-up look at some
successful social media campaigns … and why they worked
- "They don’t use social media
in my industry"—why you can’t use this as an excuse anymore
- A proven Fortune 500 social
media model—and how to set up your own campaign based on it
- Small businesses getting big
results: What you can learn from them
- 5 business best practices that
can define the success of your initiatives
TRACK 2
Session 1: Cool tools and how to use them
to grow your business
- From blogs to wikis: What you
can do with social media tools (and why you’d want to)
- The best business uses for
Facebook and LinkedIn
- A key business benefit of
using Twitter that makes it almost impossible to resist
- Beyond silly videos of babies
and pets—15 creative ways to use YouTube for business
- Could blogging be your front
door to social media?
- Social bookmarking: Everyone’s
talking about it … here’s why
Session 2: Mistakes rookies make … but you
don’t have to
- 7 critical mistakes social
media pros NEVER make
- 5 reasons why campaigns fail
- Believing social media is all
about Twitter, Facebook, LinkedIn and YouTube—are you guilty?
- What failing to turn prospects
into customers can cost your company
- Avoiding poor decisions that
translate into poor ROI
Session 3: The art of writing for a social
audience
- How the social audience is
different—and what this means to your writing
- 6 foolproof tips for writing
compelling posts, Tweets and blogs
- Out with the fluff! There’s no
room for it in this new social world
- Reusing content: A good
practice—or not?
- How to sound like a genuine,
caring human being—not a corporate robot
- Responses can be automated—but
should they be?
Session 4: Managing your on-line
reputation
- The dangers to companies who
are oblivious to what customers are saying
- Do’s and don’ts for responding
to harsh criticism and negative comments
- Getting your timing, target
and tone just right
- How to view criticism as an
opportunity—not a threat
- The first and most important
thing to do when a criticism surfaces
Session 5: Monitoring what people are
saying about you on-line—in 15 minutes a day
- How to skillfully listen to
what customers are saying—you won’t believe what you’ll learn
- Strategies for monitoring the
on-line chatter about your brand
- 8 steps to successful social
media monitoring
- Using Google Alerts to
monitor your brand
- Gathering data and what to do
with it
More Webinar Information |
SkillPath Seminars
|
Course Summary |
If it seems like nearly every business on the planet is connecting with fans on Facebook, Tweeting, uploading videos on YouTube and getting LinkedIn - except you - you're not alone. |
Delivery
Method |
Virtual Classroom (Live) |
Who Should Attend |
Anyone who wants to take advantage of social media in their marketing portfolio |
|
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Virtual Classroom (Live) |
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