Laredo Group Interactive Advertising and Media Training Courses
Founded in Cambridge, Massachusetts in 1996 and, as of 2003, now headquartered in Fort Lauderdale, Florida, The Laredo Group is a leading training and consulting firm dedicated to helping clients increase sales and decrease costs through knowledge and efficiencies related to online advertising buying and selling, search engine marketing, and site optimization. The Laredo Group provides customized general sales training & coaching for companies and individuals, media training for buyers and sellers, and custom consulting services designed to increase the revenue potential and production of staff and products for both traditional, online and cross-platform sales and marketing activities. The client list of The Laredo Group includes many of the world’s largest and most successful companies as well as smaller firms, start-ups and many industry associations.
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Intelligent Selling of Internet Advertising -
- Level I - Gain a thorough understanding of basic and intermediate industry terms, concepts, technologies and internet & interactive advertising principles. If youre new to the industry, or need to improve your knowledge and skills this is an essential course.
- Level II - Designed for sales reps, sales management, publishers; marketing, business development and editorial staff who sell or support the Internet ad sales efforts.
This course provides in-depth basic and intermediate how to knowledge and sales skills and techniques needed for selling online-only and integrated advertising programs. Learn both internet advertising fundamentals as well as sales skills specific to selling online-only or integrated advertising programs. By far, the course is the most comprehensive, effective and successful interactive and internet media sales training program available.
Intelligent Planning and Buying of Interactive Media
- Level I - Gain a thorough understanding of basic and intermediate industry terms, concepts, technologies and internet & interactive advertising principles. If you’re new to the industry, or need to improve your knowledge and skills this is an essential course.
- Level II - Provides in-depth basic and intermediate knowledge on how to develop and manage online and interactive advertising, marketing and emerging digital media campaigns. Attendees will be guided through a step-by-step process for establishing media objectives, planning and executing campaigns, and measuring and optimizing performance.
Intelligent Research, Targeting and Measurement of Interactive Ads and Audiences
This course provides a how to overview of the processes and tools effective online marketers use to plan, measure and optimize online campaigns.
As an attendee you will learn how to set measurable campaign objectives by accurately defining key performance indicators, build target audience segments, optimize landing page effectiveness, and plan media buys that maximize ad placement.
Intelligent Social Media and Mobile Marketing - NEW COURSE!
Social media is the hottest trend in internet marketing since search, and is poised for continued exponential growth for years to come. This course will teach you about the approaches to monitoring and engaging consumers in social media from a multiple discipline approach. Learn how to engage your target and glean valuable knowledge of how consumers are interacting with your brand and category. Social media is not a question of "if", but rather "when" you will get involved.
Intelligent Media/Sales Communication and Presentation - NEW COURSE!
This course will give you an edge against your competitors and better relationships with your prospects and customers. Co-taught by 4-Time EMMY Award winning news and TV host Bill Boggs, and Laredo Group CEO Jeff Leibowitz, each with over 30 years of professional communications experience, youll learn to optimize your written, telephone, electronic and in-person communications skills and techniques to get faster and better sales and customer retention results.