Seminar Fundamentals of Marketing: Your Action Plan for Success Seminar

Presented by The Canadian Management Centre (CMC)

Canadian Management Centre CMC Training

This intensive three-day seminar gives you the hands on tools, techniques and skills you need to create and implement marketing strategy designed to achieve competitive advantage.

Course Description


What does it take to gain a competitive advantage? 

Are you responsible for marketing but need to understand more about the marketing process?  This intensive three-day seminar gives you the hands on tools, techniques and skills you need to create and implement marketing strategy designed to achieve competitive advantage.

LEARNING OBJECTIVES

  • Apply marketing principles and practices to compete successfully in the contemporary business environment
  • Explain the “why” and “how” behind fundamental marketing practices
  • Conduct structured analyses with new tools and techniques
  • Write effective positioning statements
  • Understand the elements of the marketing mix
  • Create marketing plans that provide high customer value

COURSE BENEFITS

  • Create successful marketing campaigns geared to your target market
  • Increase your impact on the business bottom line
  • Gain marketing expertise and knowledge
  • Build a strong marketing team

COURSE FEATURES

  • Simulation activities to help transfer learned skills and behaviour to the working world
  • Structured case study(ies) to apply learning in groups
  • Hands-on activities engage participants in demonstrating skills
  • Worksheets and exercises to enhance participation and learning

ACCREDITATION

18 PDUs
RIBO Credits: Management 18 hours

 

More Seminar Information

The Canadian Management Centre (CMC)
Canadian Management Centre CMC Training

Summary

This intensive three-day seminar gives you the hands on tools, techniques and skills you need to create and implement marketing strategy designed to achieve competitive advantage.

Delivery Method

Seminar Seminar

Who Should Attend

Individuals new to marketing and those who work closely with marketing departments. Anyone who seeks a better understanding of marketing objectives, strategies and plans.

 
Search similar training
Email this page
Print this document
 

Dates and Locations

This date could not be found.


see all dates/locations

 

Frequently Asked
Questions

Payment Options
Bill Me/Invoice
Credit Card

Register
Online
Fax Form

Availability
Select a date from the list at the bottom of the page for specific information about that class.

Other Information
Seminar

All Date/Location Information