Seminar Next Generation Qualitative Tools: Social Media, Online Communities and Virtual Research Platforms Seminar

Presented by The Burke Institute

Burke Institute Seminars

Bring this seminar on-site to your facility for groups of 10 or more.

This limited enrollment, intensive 2-day workshop is designed to educate you on the latest technology offerings and methodologies available for conducting qualitative research.

Course Description


What you will learn:

In this 2-day interactive program designed for marketing research practitioners, qualitative research consultants and end users, you will learn:

  • How social media is being used by qualitative research professionals to support data collection and enhance the ability to reach their target audience to support better decision making.
  • How to discern and apply the various virtual research platforms such as 20|20, Revelation, Itracks, QualVu and others that form the backbone of next generation tools.
  • What fundamental skills and knowledge are required to use social media, online communities and virtual research platforms to support your ongoing research efforts.
  • What role you can or should play in each phase of the research process using next generation tools.
  • How to analyze and report results when using next generation tools.
  • Mobile Research Fundamentals: Apps, platforms, case studies, and hands-on workshop


Course Outline and Schedule

First Day

TIME

SESSION

8:30 - 9:00

Introduction

9:00 - 10:45

SESSION 1 - FRAMEWORK FOR USING NEXT GENERATION QUALITATIVE TOOLS & CASE STUDY EXAMINATION

  • Overview of the tools to be discussed
  • Examining case studies to explore the benefits of both traditional and "next generation" qualitative tools
  • Understanding the social media landscape and the role of social media in the current Market Research world
  • Emerging trends in the industry

10:45 - 11:00

Break

11:00 - 12:30

SESSION 2 - USING SOCIAL MEDIA AND SOCIAL NETWORKS TO CONDUCT RESEARCH

  • General terminology and definitions
  • Overview of exploratory DIY social media tools
  • Applications and cautions
  • Challenges and considerations

12:30 - 1:45

Lunch Break

1:45 - 2:45

SESSION 3 - DEMO & TEAM BASED WORKSHOP

  • Commercial & DIY social media scraping tools
  • Teams explore a specific topic via these platforms; share results and process for most productive outcomes

2:45 - 3:00

Break

3:00 - 5:00

SESSION 4 - VIRTUAL RESEARCH PLATFORMS FUNDAMENTALS

  • Introduction to the types of platforms and how they are being used
  • Bulletin boards, real time focus groups, online diaries
  • Evolving technologies

Evening Assignment

Opportunity to participate in a brief interactive demo of next generation qualitative tools


Second Day

TIME

SESSION

8:30 - 10:30

SESSION 5 - VIRTUAL RESEARCH PLATFORMS APPLICATIONS

  • Hands-on workshop using tools from some of the key virtual research platform providers covered on Day 1. In order to feel comfortable recommending or using these tools, you have to know how to use them and when to apply them to best address the needs of your clients.

10:30 - 10:45

Break

10:45 - 12:00

SESSION 6 - ANALYSIS & REPORTING ON NEXT GENERATION RESEARCH

  • How to approach analysis of next-generation qualitative research
  • Samples of reporting mechanisms and tools for reporting on next generation qualitative research

12:00 - 1:30

Lunch Break & Online Exercise

1:30 - 3:00

SESSION 7 - GOING MOBILE

  • Text based and mobile research
  • Case studies of how this technology is being used and exploring its future

3:00 - 3:15

Break

3:15 - 4:30

SESSION 8 - ONLINE COMMUNITIES & PROPRIETARY PANELS

  • What they are and how they are being used
  • The role of the moderator - panel management versus discussion leader
  • Limitations and benefits
  • Prominent providers
  • Case study examples
  • Practical options and alternative variations

4:30

Concluding Remarks


What Past Participants Have Said About This Seminar

Verbatim evaluations from participants who have attended the "Next Generation Qualitative Tools: Social Media, Online Communities, Virtual Research Platforms" seminar. Names of evaluators have been left out as a matter of professional courtesy.

"This course was packed, and I was exhausted by the end. But there was no other way to cover all that material in two days. (Speaker) did a masterful job of covering everything in enough detail without getting into the weeds."
Owner, Blue Sky Strategies

"The hands-on exercises were really interesting and a great way to demonstrate/apply the concepts."
Independent Moderator

"By having a hands-on approach, I got a lot more out of this than I would have with just lecture."
Marketing Specialist, Vermeer Manufacturing Company

"I appreciate the breadth of tools covered and the insight shared. It was nice to have various participants who were familiar with different techniques and vendors."
Market Research Manager, Roche Diagnostics

"I liked the interactive activities using examples of social media tools. It helped to understand the various tools. The instructor was very engaging and knowledgeable. She also did a great job of keeping the course on track."
Lead Analyst, Altria Client Services

"Very up to date, clearly a great deal of preparation and experience went into the creation of this course."
Market Research Analyst, LifeWay Research

"This is an excellent seminar that's well worth taking more than once given the dynamic change in social media marketing. Your discussion of the social media marketing is so timely and comprehensive compared to other educational sources. I also feel a lot more comfortable using the virtual platforms to conduct online research and utilize these platforms both to save money and conduct research in an innovative manner. Thank you so much!"
Principal, eChoiceAdvisor

 

More Seminar Information

The Burke Institute
Burke Institute Seminars

Summary

This limited enrollment, intensive 2-day workshop is designed to educate you on the latest technology offerings and methodologies available for conducting qualitative research.

Delivery Method

Seminar Seminar

Also Available As

On-Site Training On-Site Training

Who Should Attend

Marketing Research Professionals

 
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Dates and Locations

Cincinnati, OH
11/13/2019 - 11/14/2019
Tuition: $2495

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Ohio (Find training in Ohio)
11/13/2019-11/14/2019 in Cincinnati, OH         Find a seminar in Cincinnati OH