Expanding Your Influence: Understanding the Psychology of Persuasion Seminar

Presented by The Canadian Management Centre (CMC)

Canadian Management Centre CMC Training

Bring this seminar on-site to your facility for groups of 10 or more.

Discover the secrets of great influencers

Course Description

Expanding your influence requires insights that go beyond the actual process of influencing—and into the psychology of what truly prompts us to say yes or no.

In this 2-day course you’ll uncover persuasion techniques that most people don’t even know exist. You’ll learn how to build your influence by applying these psychological principles to any number of business interactions from managing, to negotiating, to giving presentations in which you need to sell your ideas. In addition, you will learn how to choose the best principle for any given situation and learn to listen more critically to other people’s persuasive arguments.

What You Will Learn

Learn the psychological foundation to the laws of persuasion
Differentiate the psychology of persuasion from the process of influencing
Make the connection between psychological triggers and the laws of persuasion and influence
Define the two paths of persuasion—conscious and subconscious
Use the Pre-Persuasion Checklist to determine the appropriate law(s) of persuasion for a given business situation
Apply the laws of persuasion to your influencing challenges back on the job

Benefits

Explore the psychology behind persuasion
Understand the psychological/subconscious triggers that influence a person’s decision-making process, behaviours and reactions
Select and customize the right law(s) of persuasion to apply in any situation
Learn tactics to protect yourself from unethical behaviour
Prepare to influence an individual by using a Pre-Persuasion Checklist

Course Features

Complimentary copy of the book Maximum Influence: The 12 Universal Laws of Power Persuasion by Kurt W. Mortensen
Relevant business examples that illustrate common influence challenges you have or will likely face
Strategically crafted discussion sessions to maximize the sharing of knowledge amongst participants
Interactive exercises to reinforce your learning in a safe environment where feedback is provided
Well-crafted action plan template to ensure you transfer what you learn back to your work environment

More Seminar Information

The Canadian Management Centre (CMC)
Summary	Discover the secrets of great influencers
Delivery Method	Seminar
Also Available As	On-Site Training
Who Should Attend	Business professionals and managers, including project managers and team leaders, who need to understand the psychological principles behind how people are convinced to do something.