Database Marketing On-Site Training
This exciting seminar will get you up-to-speed on how to effectively integrate your marketing efforts with information technology, quantitative analysis, finance, and merchandise functions in your organization to multiply your ROI.
Database marketing is at the core of all CRM efforts and an increasing number of companies are tapping into the power of their databases to enhance profitability. It's vital to find every way possible to increase your marketing performance in an increasingly soft economy. This exciting seminar will get you up-to-speed on how to effectively integrate your marketing efforts with information technology, quantitative analysis, finance, and merchandise functions in your organization to multiply your ROI. We'll show you ways to identify hidden opportunity within your database and cost effectively acquire new customers as well as to target the right customers to develop long-term loyalty.
How can you apply database marketing in your business? This seminar will help you identify opportunities and enable the full use of technological capabilities such as:
Who Should Attend
Those responsible for or involved in database marketing across every major industry – including catalog, publishing, retail, technology, and financial services will find this seminar valuable. Marketers, in particular, will learn how to solve issues and capitalize on opportunities to help their businesses profit, including:
Past attendees have represented all types of organizations — large and small, profit-making and non-profit — and have included participants from catalog, retail, publishing, financial services, high-tech, consumer, and business-to-business organizations
Why You Should Attend
If you need to know the answer to even one of the vital questions below, then you can’t afford to miss this event:
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