Busting Marketing Myths: Prove It Before You Promote It On-Site Training
Make your marketing more on-target, measurable, accountable, productive, and profitable.
Marketing based on gut feelings fails at least 50% of the time - if you’re lucky. Successful marketing isn’t a question of opinion or taste, but of what consistently leads more people to buy. We don’t learn by setting out to prove what we wish to be true. We only learn when we let the evidence show us what works.
But be prepared to stir up a little controversy. The Busting Marketing Myths: Prove It Before You Promote It challenges traditional marketing wisdom. It takes a courageous stand, dares expose relying on gut intuition as foolhardy, and proves it.
This information isn’t just theory based on ideas, it’s the product of 30 years of testing and measuring advertising and marketing, reviewing what other results-based marketers have learned, and exploring what scientific marketing techniques are working best in the real world, right now. We'll teach you how to avoid being duped by marketing myths, so you can accurately and reliably predict, target, and profit from consumer behavior. You’ll leave with tools you can apply right away to make your marketing more on-target, measurable, accountable, productive, and profitable.
Whether you’re a marketing executive, an agency professional, or a creative, you’ll learn how to move past - this worked, that didn’t - to “this worked, and worked again.
PLUS, you’ll learn how to apply critical thinking skills to your research, strategy, branding, targeting, testing, and rollout from start to finish, campaign to campaign. We’ve done the research; you’ll learn the step-by-step strategies that are working in the real world, right now. In the end, you’ll find that bringing marketing into the realm of science enhances your creativity. Better yet, it will channel your creativity so it works harder for you, more profitably for you, than ever before.
Anyone who contributes to your marketing strategy. As well as all of your Middle and Senior Level Executives, including:
At last, here’s a technique to throw out the guesswork and build certainty into marketing.
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