TrainersDirect Seminars
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Creative Thinking On-Site Training

Thinking out of the box and into the bottom line

Course Description/Agenda

Length: 3 days
Number of Participants:
Up to 20
Materials: Notebooks and handouts provided

Business Performance Improvement Requires Better Ideas

  Business performance improvement is built on a healthy sequence of good decisions supported by the decision makers' organizations. Good decisions come from good thinking, the ability to solicit, consider, compare, and select good ideas. Thinking "out of the box" is all about generating the opportunity to have lots of good ideas to choose from. Good business is about turning good ideas into profitability.

Thinking is a Skill

We can consider that intelligence and thinking are different. Intelligence is our innate capability, what we're born with. Thinking, on the other hand, is how we learn to use our intelligence, and as such, is a skill. As a skill, like bowling, golfing, cooking, etc., it can be actively improved. In one comparison, intelligence is the race car and it's finite mechanical capabilities, and thinking is the driver who can learn more and more about how to maximize the utility of the car.

Out of the Box, or Rather Across Paradigm Boundaries

Our brains are wonderful data storage and retrieval systems which prefer patterns and repetition. They recognize new ideas that are similar enough to recorded ideas so they "fit" into the pre-existing collection. Truly new ideas often don't even register in this hierarchy of set patterns.  It also seems that truly new ideas often come from the "accidental" crossing of paradigms, mixing new ideas that just don't logically belong together. The self organizing capacity of our brains goes to work on this new, unique combination and tries tirelessly to "make sense" of the novel combination. "Lots of ideas" is the wonderful by product; 90% will be thrown away, but 10% will often include ideas, never before conceived, which warrant further consideration.

Creativity Techniques

While there are many myths about creativity (creative people are always artists, or nerds, or not like you and me, etc.) a modern understanding of creativity recognizes techniques are available to assist anyone who knows how to use them. Effective creativity techniques deliberately mix up paradigms while addressing real problems and opportunities to proactively generate lots of new ideas. These techniques do not need to depend on a chance occurrence. These techniques can be used at will whenever individuals or teams recognize they need more ideas. "Creative people" learn to recognize they may have to use an illogical technique to generate what they will only later come to recognize and appreciate as a logical alternative. Go figure!

Seminar Outline  

   1.      Introduction: Seminar overview. goals, introductions, assumptions, ground rules.

    2.     Creative Process Introduction: Review purpose and strategy of deliberately creating new ideas.

    3.     Select topics which need new ideas: plan to use techniques on a practical issues.

    4.     Select the technique alternatives:

More Seminar Information

TrainersDirect Seminars

Delivery Method

On-Site Training On-Site Training

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