Creative Thinking On-Site Training
Thinking out of the box and into the bottom line
Business performance improvement is built on a healthy sequence of
good decisions supported by the decision makers' organizations. Good
decisions come from good thinking, the ability to solicit, consider,
compare, and select good ideas. Thinking "out of the box" is all
about generating the opportunity to have lots of good ideas to
choose from. Good business is about turning good ideas into
Thinking is a Skill
We can consider that intelligence and thinking are different. Intelligence is our innate capability, what we're born with. Thinking, on the other hand, is how we learn to use our intelligence, and as such, is a skill. As a skill, like bowling, golfing, cooking, etc., it can be actively improved. In one comparison, intelligence is the race car and it's finite mechanical capabilities, and thinking is the driver who can learn more and more about how to maximize the utility of the car.
Out of the Box, or Rather Across Paradigm Boundaries
Our brains are wonderful data storage and retrieval systems which
prefer patterns and repetition. They recognize new ideas that are
similar enough to recorded ideas so they "fit" into the pre-existing
collection. Truly new ideas often don't even register in this
hierarchy of set patterns.
It also seems that truly new ideas often come from the
"accidental" crossing of paradigms, mixing new ideas that just don't
logically belong together. The self organizing capacity of our
brains goes to work on this new, unique combination and tries
tirelessly to "make sense" of the novel combination. "Lots of ideas"
is the wonderful by product; 90% will be thrown away, but 10% will
often include ideas, never before conceived, which warrant further
While there are many myths about creativity (creative people are always artists, or nerds, or not like you and me, etc.) a modern understanding of creativity recognizes techniques are available to assist anyone who knows how to use them. Effective creativity techniques deliberately mix up paradigms while addressing real problems and opportunities to proactively generate lots of new ideas. These techniques do not need to depend on a chance occurrence. These techniques can be used at will whenever individuals or teams recognize they need more ideas. "Creative people" learn to recognize they may have to use an illogical technique to generate what they will only later come to recognize and appreciate as a logical alternative. Go figure!
Introduction: Seminar overview. goals, introductions,
assumptions, ground rules.
Creative Process Introduction: Review purpose and
strategy of deliberately creating new ideas.
Select topics which need new ideas:
plan to use techniques on a practical issues.
Select the technique alternatives:
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More Seminar Information
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