Managing the Product Life Cycle On-Site Training
The course shows, in a very real sense, how integral the roles of product managers and product teams are throughout the life cycles of products and services
Length: 2 days
Through the explanation of the characteristics and behaviors of products and services, you'll learn important strategies and imperatives for managing each stage of the life cycle, namely growth, maturity, and decline. You'll even learn how to engineer a graceful market exit. Using the product life cycle model to depict unit sales, revenue, profitability, and cash flow, you'll learn the analytical techniques, which show you how to interpret business performance so that the appropriate strategies can be determined, applied, and monitored. This class illustrates how marketing strategies, which are timely and highly integrated with life cycle activities promote greater levels of marketplace agility.
The course shows, in a very real sense, how integral the roles of product managers and product teams are throughout the life cycles of products and services. This highly interactive class uses a combination of lecture, interactive discussions, and in-class exercise. When you complete this class, you'll have a clear understanding of the things you need to do to optimize the performance of your products and services to sustain your competitive advantage.
Primary course elements include:
Add to favorites
Email this page