National Seminars Group
National Seminars Group presents

How To Develop Effective Surveys & Questionnaires: a 2 Day Seminar On-Site Training

This on-site training class is also available as Public Schedule Seminar.

The complete course on creating on-target surveys that will help you make informed decisions.

Course Description/Agenda

Program Description

How To Ask The Right People The Right Questions - And Get The Answers You Need Every Time

In a highly competitive climate, one wrong decision can have disastrous effects on your career. You need to be absolutely 100% sure that the choices you make are based on sound data and facts, and NOT conjecture.

Successful companies everywhere are discovering that the easiest, most cost-effective and accurate way to obtain this vital information is through the use of highly targeted questionnaires and surveys that provide laser-like precision in getting the right information into your hands when you need it.

That’s why we’ve introduced this exciting two-day training event, How To Develop, Execute and Analyze Surveys and Questionnaires, to help success-minded business professionals, just like yourself, gain another tool to create better products, stronger business plans and be more responsive to your customers’ needs.

Jim will systematically take you through all you need to know to conduct a survey and evaluate its results. He’ll demystify the process and provide you with a clearer understanding of how effective surveys work. By the time Jim is finished, you’ll look forward to the most interesting part of giving a survey – the results!

Whether you’ve been using surveys for years and want to make them more effective – or you’ve never used them before and want to learn how simple it is to uncover the information you need, you won’t want to miss this one-of-a-kind training event.

Even those maverick, self-made billionaires who crow about making business decisions “from their gut” never make a move without the kind of data that comes from tools like surveys and questionnaires. Now you and your company can benefit from knowing exactly what your customers want. The survey know-how that you need to make it all happen is just one phone call or mouse click away. Register today for this exciting event and you’ll never be left guessing again.

Attend this Intensive Course and You’ll Learn How to …

  • Make your research efforts much more effective
  • Identify clear goals for your survey before you start
  • Determine the optimal situations in which a survey will help you
  • Gain maximum ROI through your distribution methods
  • Target your survey audience better so you don’t waste your time – or theirs
  • Code your surveys and statistics to make interpretation quicker, easier and more accurate
  • Decide whether it’s cost-effective to do the surveys yourself – or outsource them to a third party
  • Develop an immediate action plan for when the results of your survey are in – and they’re not at all what you expected
  • Achieve a competitive edge over your competition by giving your customers what they want
  • Recognize vague and misleading questions that will adversely skew your results every time

Past Participants Give Rave Reviews For Our Marketing Training

“Appreciated the insight from [someone]currently working in the field; very relevant to the seminar!”

A. Gracely
Publications Assistant

“Very useful and enlightening seminar. Provided me with fresh ideas in an ever-changing marketing world.”

M. Vanderslice
Marketing Coordinator

“Wonderful, informative. I’m actually walking away with new ideas!”

D. Rasmussen
Marketing Manager

Who'll Be There

Marketing managers, executives and small business owners

HR professionals

Consumer and B2B marketers

Anyone who currently uses surveys but isn’t happy with the results

Professionals who don’t use surveys now, but want to learn how to create effective ones

Public relations personnel who want a better handle on the public’s mind-set

And more!

Conference Agenda

I. Utilizing Today’s Most Underappreciated Marketing Tool

  • Determining the practicality of surveys and questionnaires for your business
  • Picking what kind of survey will best suit your needs (phone, e-mail, web, direct mail, etc.)
  • Qualitativ


    More Seminar Information

    National Seminars Group
    National Seminars Group

    Delivery Method

    On-Site Training On-Site Training

    Also Available As

    Seminar Seminar

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On-Site Training
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