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The Canadian Management Centre (CMC)
presents
Expanding Your Influence: Understanding the Psychology of Persuasion On-Site Training
Discover the secrets of great influencers
Course Description/Agenda
Expanding your influence requires insights that go beyond the actual process
of influencing—and into the psychology of what truly prompts us to say yes
or no.
In this 2-day course you’ll uncover persuasion techniques that most people
don’t even know exist. You’ll learn how to build your influence by applying
these psychological principles to any number of business interactions from
managing, to negotiating, to giving presentations in which you need to sell
your ideas. In addition, you will learn how to choose the best principle for
any given situation and learn to listen more critically to other people’s
persuasive arguments.
What You Will Learn
- Learn the psychological foundation to the laws of persuasion
- Differentiate the psychology of persuasion from the process of
influencing
- Make the connection between psychological triggers and the laws of
persuasion and influence
- Define the two paths of persuasion—conscious and subconscious
- Use the Pre-Persuasion Checklist to determine the appropriate law(s) of
persuasion for a given business situation
- Apply the laws of persuasion to your influencing challenges back on the
job
Benefits
- Explore the psychology behind persuasion
- Understand the psychological/subconscious triggers that influence a
person’s decision-making process, behaviours and reactions
- Select and customize the right law(s) of persuasion to apply in any
situation
- Learn tactics to protect yourself from unethical behaviour
- Prepare to influence an individual by using a Pre-Persuasion Checklist
Course Features
- Complimentary copy of the book Maximum Influence: The 12 Universal Laws
of Power Persuasion by Kurt W. Mortensen
- Relevant business examples that illustrate common influence challenges
you have or will likely face
- Strategically crafted discussion sessions to maximize the sharing of
knowledge amongst participants
- Interactive exercises to reinforce your learning in a safe environment
where feedback is provided
- Well-crafted action plan template to ensure you transfer what you learn
back to your work environment
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On-Site Training
Seminar
