The Big Data Workshop for Marketers On-Site Training
Take your marketing skills to the next level by leveraging big data!
Will Big Data Get You Big Results?
Or is it just a bunch of hype? Whatever your opinion, there's no denying that everyone is talking about it. And most companies are doing way more than just talking.
73% of organizations have invested or plan to invest in big data in the next 2 years.
That's a little scary if you aren't a data geek or IT person. It's also the reason we created The Big Data Workshop for Marketers just for marketing professionals. So you can get the right kind of information without having to be fluent in tech speak or waste your time on issues that don't apply to marketing.
Understand and Market to Customers on a Whole New Level
We'll show you exactly what's achievable for today's marketing professionals. So you can separate the hype from what's possible (and practical) in your own company. You'll discover how to zero in on data that'll give you timely information you can act on ... engage your customers more effectively ... and better target your message.
Discover Where Big Data Can Make a Big Difference
A lot of big data workshops are put on by big data companies trying to sell you their services. That's not what this is. Instead, we'll give you expert insight and updates on the data explosion as well as how it's all shaking out in the real world. So you can go back to the office feeling like you finally have a true understanding of how big data can impact your marketing efforts and drive ROI. Plus, you'll know how to start harnessing the power of your customer data and gain a real competitive edge.
An Introduction to Big Data
Key Data Metrics You Should Know
Three Areas Where Data Makes a Difference
Components of a Successful Data Marketing Strategy
Challenges to Effectively Using Your Data
Overcoming Additional Data Roadblocks
Putting Data to Work in Your Organization
Special Section: Lessons on Big Data Marketing From
the Real World
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