National Seminars Group
National Seminars Group presents
 

Content Marketing Conference On-Site Training

This on-site training class is also available as Public Schedule Seminar.

A 1-Day Guide to More Effective Marketing

Course Description/Agenda


Gain the knowledge and skills to create content marketing that will send sales and brand awareness soaring!

An effective content marketing strategy energizes your overall marketing efforts and dramatically improves your site's search rankings. However, creating powerful content that impacts your bottom line is more than just posting a few articles, setting up a blog, or pumping out an occasional video that you pray goes viral.

Join us for this fun, informative, and eye-opening one-day content marketing conference where you'll choose from eight powerful sessions created by some of today's best and most plugged-in content marketers. Each track concentrates on one of the two different - but equally critical - components of a successful content marketing process: Strategy and Execution.

Guarantee your content marketing STRATEGY is sound in Track 1.

You can't get to where you want to go without a good map, and this track will give you all the tools you need to build an effective and agile content marketing strategy. Create a solid foundation for your content marketing plan that is flexible enough to immediately adapt to changes in the marketplace. Keep your organization on the leading edge no matter what size your budget is. You'll discover how to build a process so strong that you'll provide your customers with great content every time. Get the dos and don'ts of successful content strategy in this enlightening track.

Discover how to confidently EXECUTE your strategy for maximum ROI in Track 2.

Learn about the other half of a successful content marketing process during this track. No matter how good your strategy is, it can still get messed up without the right execution. Thousands of organizations sabotage a sound strategy by filling their content pipeline with sub-par, boring, irrelevant, and just plain BAD content. No matter how much content you need - and every organization is different - it all has to be good. In this track, learn how to make every piece of content you produce engaging to the reader or viewer ... ensure that it raises and strengthens brand loyalty ... and verify it is legally (and ethically) safe for you to post.

Give your content marketing the boost it needs to stand out in today's overcrowded marketplace. Enroll in this conference today.

Agenda:
8:30 a.m. Registration begins
Opening Session:
9:00 - 9:45 a.m.
Content marketing - Cutting Through the Clutter to Find Out What Really Works
A look at the state of content marketing in today's world ... what it is and what it isn't ... and how to tell if you're doing it the right way
9:45 - 10:00 a.m. Break
Conference Break-Out Sessions Begin
Concurrent Sessions
Choose one
Track 1
Creating an Effective Content Strategy: The Road Map to Marketing Bliss
Track 2
Executing Your Strategy for Spectacular Results
Session 1
10:00 - 10:45 a.m.
Content Marketing 101: Getting the Basics Right Which Content Management System Works Best for You?
10:45 - 11:00 a.m. Break
Session 2
11:00 - 11:45 a.m.
Start Using Social Media Correctly, and Stop Wasting Time and Resources Create Compelling, Engaging, and Evergreen Content
11:45 a.m. - 1:00 p.m. Lunch (on your own)
Session 3
1:00 - 1:45 p.m.

Content Marketing Analytics: The Numbers Never Lie ... Right? The Dos and Don'ts of Creating Superb Content
1:45 - 2:00 p.m. Break
Session 4
2:00 - 2:45 p.m.
Using SEO to Electrify Your Online Presence How to Personalize Your Content to Your Organization's Vision and Style
2:45 - 3:00 p.m. Break
Closing Session:
3:00 - 4:00 p.m.
Content Marketing Trends and How You Can Stay Ahead of the Curve
Get frank and honest opinions from our marketing experts about the future of content marketing and why it will continue to be one of the most powerful promotional and informational tools ever created.
Session Descriptions:

Opening Session: Content Marketing - Cutting Through the Clutter to Find Out What Really Works

A look at the state of content marketing in today's world ... what it is and what it isn't ... and how to tell if you're doing it the right way. It's a fact that many consumers - especially those under 30 - have learned to tune out and shut off traditional marketing mediums, and smart marketers know it is becoming less and less effective. But the world of content marketing is vast and seems to change daily. Get the lowdown on the state of content marketing as it is used today.

Track 1 - Creating an Effective Content Strategy: The Road Map to Marketing Bliss

Session 1: Content Marketing 101: Getting the Basics Right
Not all content is created equal. Find out which type of content will work best for the audience you want to get.

  • How to test your content type to see what kind works best for your audience
  • Educating other decision makers about the importance of content marketing in 2014 and beyond
  • Why impatient people will fail at successful content marketing

Session 2: St

 

More Seminar Information

National Seminars Group
National Seminars Group

Delivery Method

On-Site Training On-Site Training

Also Available As

Seminar Seminar

 
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