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Strategic Pricing On-Site Training

This course examines the issues that impact strategic pricing well as pricing techniques related to costs and objectives, providing value to customers and beating competition

Course Description/Agenda


Length: 2 days
Number of Participants:
Up to 20
Materials: Notebooks and handouts provided


This course examines the issues that impact strategic pricing well as pricing techniques related to costs and objectives, providing value to customers and beating competition.

Determining Pricing Strategies

  • Relationship to the product portfolio

  • Price: a measure of marketing acumen

  • Pricing and the marketing strategy

Competitive Factors

  • Competition influences most prices

  • Promotional allowances

Market Factors

  • The customer's point of view

  • Pricing in relation to the marketing mix

  • What is the market's perception of various packages 

Distribution and Channel Factors

  • Using pricing as a tactic to support an objective

  • Matrix pricing over the various channels

Economic/Financial Issues

  • Contract pricing checklist

  • Special assembly pricing

  • Cost-oriented pricing methods

  • Full-line pricing

  • Demand-oriented pricing methods

  • Price elasticity on demand

  • Using break-even and demand analysis

  • Marginal analysis

Using Pricing as a Strategy

  • One price policy vs. variable-price

  • Skimming vs. penetration strategies

  • Item profit vs. total profit policies

  • Leader pricing and bait pricing

  • Traditional pricing  

    More Seminar Information

    TrainersDirect
    TrainersDirect Seminars

    Delivery Method

    On-Site Training On-Site Training

     
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