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Competitive Strategy On-Site Training

Understand the link between business planning and marketing strategies

Learn how to extrapolate key strategic information from research analysis

Assess competitive situations and identify opportunities

Lots more…

Course Description/Agenda


Length: 3 days
Number of Participants:
Up to 20
Materials: Notebooks and handouts provided


Learning Objectives 

  • Understand the link between business planning and marketing strategies

  • Learn how to extrapolate key strategic information from research analysis

  • Assess competitive situations and identify opportunities

  • Provide a structured framework to marketing strategy formulation

  • Pick up tools and techniques relevant to your job and devise results-oriented strategies

  • Gain competence to take the right course of action and achieve the results within your own competitive environment

Customer-Focused Marketing 

  • Understanding your customer’s true needs

  • Building long term relationships

  • Cultivating their preference for your products and services

  • Example of world-wide best marketing practices

  • Marketing as a culture; tools and processes

  • The characteristics of a market-oriented organization

Market Segmentation 

  • Strategies for identifying what drives segmentation within any market

  • Segmentation: the key to marketing strategy

  • Studying segmentation in action

  • The process of segmentation

  • Criteria for evaluating a segment’s attractiveness

Product and Services Positioning

More Seminar Information

TrainersDirect
TrainersDirect Seminars

Delivery Method

On-Site Training On-Site Training

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On-Site Training
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