Competitive Analysis On-Site Training

Course Introduction

Practical, effective techniques for competitive analysis are one of the most sought-after set of skills in a senior manager’s tool box. Competitive analysis will help you focus your efforts on understanding every aspect of your competitor’s activities -  R&D, Marketing, Sales, Manufacturing, Service and Support.

What You Will Learn 

• How to develop successful corporate and business-level strategies

• How to use a variety of competitive analysis techniques

• How to size up the core competencies and vulnerabilities of your competitors

• How to predict future competitive moves and actions

• How to produce superior competitive analyses

• How to turn competitive data into Business Intelligence

• How to anticipate your competitors’ next moves

Introduction to Business Intelligence 

• Four types of competitive analysis

• Competitive data versus competitive intelligence

Industry Analysis 

• Industry’s role in shaping competitive analysis

• Identify sources of critical change in the market

• Three prime objectives of industry analysis

• Predict your industry’s evolution paths

Corporate Competitive Analysis