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Developing a Successful Marketing Plan On-Site Training

This 2-day seminar presents a practical, step by step approach to developing, writing and implementing a successful marketing plan

Course Description/Agenda


Length: 2 days
Number of Participants:
Up to 20
Materials: Notebooks and handouts provided


The only reason to write a marketing plan is to improve your chances of selling your product or service. This 2-day seminar presents a practical, step by step approach to developing, writing and implementing a successful marketing plan. The emphasis in this course is on identifying and gathering the information you need to write a marketing plan, analyzing that information, and then developing a plan to help you successfully achieve your marketing objectives. This highly interactive course uses lectures, case studies and class discussions to introduce and develop the concepts and process, which underlie a successful marketing plan. This course is designed for Managers who have to write a marketing plan and will benefit both experienced marketing managers and managers who may be new to the marketing function.

Primary course elements include:

  • Understanding what constitutes a successful marketing plan.
  • How to perform a business review.
  • Developing marketing and sales objectives.
  • Analyzing competitors and their strategies.
  • Identification of the best opportunities for your product in the marketplace.
  • Development of product, distribution, pricing and communication strategies.
  • Creation of a marketing budget and timetable.
  • Using a step by step planning process to develop a comprehensive marketing plan

 

More Seminar Information

TrainersDirect
TrainersDirect Seminars

Delivery Method

On-Site Training On-Site Training

 
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