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TrainersDirect
presents
Fundamentals of Product Management On-Site Training
In this seminar you will learn about the tools, techniques, and best practice approaches to managing products.
Course Description/Agenda
Length: 2 days
Number of Participants: Up to 20
Materials: Notebooks and handouts provided
Do you
need to learn about the tools, techniques, and best practice
approaches to managing products. This beginning-to-end approach used
in this course helps you understand how products are invented,
developed, launched, and managed throughout their life cycles. This
complete perspective on all phases of the product's life equips you
with the skills to focus your work, team with others more
effectively, and become more productive and competitive.
You are introduced
to the disciplines of product planning, product development, the
product launch, product life cycle management, and product portfolio
management. It reinforces the need to link corporate strategies with
customer/market information and product capabilities. Supporting
this extremely thorough introductory course is an explanation of
product management roles and activities. Through a series of "skill
building" exercises and interactions, we equip the participant with
key tools and skills, including market research, financial
techniques, and cross-functional team building.
Primary course elements include:
- Defining product management roles and responsibilities
- Understanding the difference between product enhancements,
new products, and breakthrough products
- Writing and explaining a value proposition
- An in-class exercise in preparing a positioning statement
- Product planning techniques, including concept screening,
feasibility assessments, and product or service definition
- How to conduct market and competitor research
- Learning how to assemble a master product plan for a new or
existing product
- Key phases and decision points using a phase-gate
methodology
- Preparing the preliminary business case
- Life cycle management tactics - how to interpret information
from multiple sources and to use this information to guide the
product in the market, including pricing, promotional, and
product level adjustments
- Measuring product financial performance using product
management math
- Understanding cross-functional team roles and
responsibilities
- Portfolio management essentials
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On-Site Training
