|
The Burke Institute
presents
Designing Effective Questionnaires: A Step by Step Workshop On-Site Training
This hands-on workshop is designed for individuals who must write or evaluate questionnaires.
Course Description/Agenda
WHAT YOU WILL LEARN
- How to avoid the common pitfalls in writing questionnaires for in-person, phone, web and mobile surveys.
- How to plan and flowchart a questionnaire to guide the overall logic and enhance the survey taking experience.
- How to phrase questions; when to use open-ended and closed-ended questions and how to choose the most appropriate rating, ranking, multiple choice, check-list or other approaches.
- How to phrase difficult questions dealing with memory, knowledge and sensitive subjects and how to measure the importance of product attributes.
- How to administer questionnaires to substantially improve response rates and improve the quality of your results by incorporating some of the industry’s best practices and learnings based on R&D examples and case studies.
- How to bring all the learning together in a team based workshop designing a questionnaire.
WORKSHOP AGENDA
SESSION 1: QUESTIONNAIRE CONSTRUCTION FRAMEWORK
- Pre-work exercise review
- The role of questionnaires
- Common problems in questionnaire construction and administration; basic principles of questionnaire design
- Understanding your role in the process
- Questionnaire construction framework
- Determining data needs and developing an analysis plan
SESSION 2: SELECTING AND RECRUITING SURVEY RESPONDENTS
- Decisions in selecting a sample
- Online panels; achieving a balanced panel; professional panelists
- Non-response error
- A comparison of panel quality (R&D 21 panel providers)
- Inviting sample participants; using incentives; impact of sample size
SESSION 3: ORGANIZING A SURVEY
- Questionnaire construction framework; flowcharting a survey
- Determining question order
- Writing screener questions
- Writing survey instructions and checking the questionnaire
- Pretesting the questionnaire
- Best practices do’s and don’ts
SESSION 4: QUESTIONING SKILLS
- Deciding on the best type of questions to use
- Open-ended vs. closed ended questions
- Online question types
- Issues when writing dichotomous and multiple choice questions
- Exercise fixing flawed questions
SESSION 5: SPECIALIZED QUESTIONS
- History questions: What can consumers remember?
- Asking knowledge questions
- Asking sensitive questions
- Measuring perceptions and attitudes
- Asking about future intentions
- Asking importance: direct and indirect methods
SESSION 6: TYPES OF SCALES
- Understanding different levels of measurement
- Key considerations in scale selection (pros and cons to different scale types including max diff scales)
- Single-item vs. multiple-item scales
- Checklists for choosing the best scales
- Changing rating scales
- Exercise evaluating rating scales
SESSION 7: ADVANCED QUESTIONNAIRE DESIGN ISSUES
- How much attention do respondents pay to survey questions?
- Do obvious trap questions improve data quality?
- Online survey length effects
- Multimode data collection and micro surveys
- Gamification of surveys
SESSION 8: WORKSHOP: CREATING A QUESTIONNAIRE
- A workshop to create a survey from scratch applying everything learned during the program
- Review of workshop
- Final Q&A
|
Add to favorites
Email this page
|
On-Site Training
